We create powerful, profitable and long-term connections between brands and your customers. As a strategic brand development company, Alcon Orbis gives a detailed and personal touch in every brand we work on. We come up with the best brand experience exploring unlimited possibilities.
Modern retail today, requires high visibility of the product consumer perspective, strong retail brands simplify the purchasing process because there is already some knowledge about the retailer and buyers do not have to search for additional information about as assortments, prices,service etc. Strong retail branding also reduces perceived purchasing risk. Higher levels of differentiation from the competitor are expected to lead to higher profitability. Only brands thar well distinguished from their competitors can build up long term customer loyalty and avoid store switching by the consumers. Establing a clear brand image is a long term process. Brands are established through consumer learning processes. Consumers sotre associations in their memory. In recent years, competiton and changing consumer behavior have increased the relevance of retail branding tremendously. Branding aims to enhancing differentiation and customer loyalty. Retail brand management includes all components of the retail marketing mix and develops a strategic understanding of the intended positioning of the company. Developing a retail branding strategy helps to ensure the coherence of all marketing messages and market appearances of the company.
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